Choice food.
Choicier together.

Feed your family, help us fuel others.

The foody stuff

Food delivered straight to your door, saving you time and money with a dash of style

Classic Kai Crate

5 classic recipes, breakfast, snacks, and more. So much food a box won't cut it!

Gluten-free Crate

5 gluten-free recipes, breakfast, snacks and more. All delivered straigh to your door

Kid's Baking Box

4 Delicious baking mixes with goodies for the youngins, to get them baking so you don't have to.

The interesting stuff

What gets me up in the morning

Design the future of grocery with us.

Starting small with big value and bigger dreams

Big where it matters

We’re expanding week after week. Starting with The First Born we’re finding ways to maximise value and improve grocery.

Help us stock our virtual shelves

No lifting required

Show us products you love, recipes that delight and people pitching in to make food affordable. Our team will look at how we can include them. Show us your dream grocery!

Call us out when we need it

Don’t be shy

Let us know when we’ve missed the mark and what you want to see and we’ll get there, one way or another.

Let’s provide affordable good food for all.

Are you #Hungry?